Next up is the track ‘Wet’ and it focuses on the feelings being wronged in a relationship uncovers. The song details and specificity came straight from me, so it only felt natural to write and direct the music video too.” On the topic of ‘Every Fucking Time’, Claud explained that “Even as I was writing ‘Every Fucking Time’ I had flashes of what I wanted the music video to look like. Claud channels Avril Lavigne and Taylor Swift in this song to create an image of what relationships so often feature on ore or perhaps even both persons parts the need to be loved unconditionally. It feels like an anthem for those stuck in complicated relationships, or even for those who always find themselves in complicated ones. The album’s first single ‘Every Fucking Time’ embodies our need for reassurance in a relationship, along with our desire to know that not everything in said relationship is one sided.
‘Crumbs’ feels like a reassurance that it’s okay for us to feel the emotions that we’re feeling and that we’re not alone in it. July 14th sees Claud releasing their sophomore album ‘Supermodels’, the album is also the first release of 2023 for Phoebe Bridgers’ Saddest Factory Records.Ĭlaud opens their latest album with the track ‘Crumbs.’ The track is distinctly melancholic and lends itself to building a world many of Claud’s listeners may be familiar with, the track tackles the topics of when everything is becoming too much and even the smallest of things can be the catalyst for the way that we are feeling. ‘Supermodels’ feels like journal entries describing universial experiences that feel so utterly alienating at the time.
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